An honest comparison of Google Sheets and TrueCoach for managing online coaching clients. Cost, flexibility, features, and which one actually helps you scale.
TrueCoach has three published client tiers. The monthly billing prices are $29.98, $69.98 and $164.98 USD. Annual billing shows lower monthly equivalents, which are different payment commitments.
TrueCoach pricing (as of 9 October 2026)
Source: TrueCoach official pricing, checked 9 October 2026 with annual billing switched off.
| Plan | Client cap | Monthly billing, USD | Monthly equivalent with annual billing, USD |
|---|---|---|---|
| Starter | 5 | $29.98 | $26.34 |
| Standard | 20 | $69.98 | $57.99 |
| Pro | 50 | $164.98 | $136.99 |
Contact TrueCoach for more than 50 clients. The page offers a 14-day trial without a credit card. Verify tax and renewal terms at checkout.
Included features and add-ons
The page lists workout programming and client tracking. Standard and Pro cards list branding and advanced nutrition/habit features. There is an inconsistency in the page's Zapier descriptions: a Standard card lists automation while another detail calls Zapier exclusive to Pro. Confirm eligibility with TrueCoach before depending on it.
No separate paid add-on price was verified. Do not assume a feature is included from its presence elsewhere on the marketing page.
Worked monthly costs
| Active clients | Required tier | Monthly USD | 12 monthly payments | Per active client/month |
|---|---|---|---|---|
| 5 | Starter | $29.98 | $359.76 | $6.00 |
| 15 | Standard | $69.98 | $839.76 | $4.67 |
| 30 | Pro | $164.98 | $1,979.76 | $5.50 |
These are arithmetic examples before tax. Per-client figures are rounded to two decimals; invoices use the full tier price.
When TrueCoach is the better choice
Choose an app when programme delivery, workout logging and communication in one client experience matter more than spreadsheet customisation. Test a full review cycle before choosing a tier. See TrueCoach alternatives for other workflows.
A spreadsheet option
GSheetsPro is a Google Sheets system for client dashboards, macro and meal plans, check-ins, training plans and weekly progress. It costs £199 GBP once. See the full system. Set up messaging, payments and any automation separately; a spreadsheet is not a dedicated coaching app.
Read online coaching software costs compared.
Read Trainerize vs TrueCoach for the next comparison.
